Scott McKain – Medium

Scott McKain

Why Customers Choose You

As an author and speaker on creating distinction, I’ve had the privilege of working with numerous dynamic businesses across various…

3 min readApr 17, 2024

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Why Customers Choose You

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Scott McKain

The Power of Individual Actions: in CX and Changes in Life

Two topics that have been on my mind recently:

4 min readApr 1, 2024

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The Power of Individual Actions: in CX and Changes in Life

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Scott McKain

Bridging the Distinction Gap: How Employee Experience Shapes Customer Loyalty

We are in an era where customer experience (CX) is the battleground in every industry. There’s no business I’ve encountered in my years of…

5 min readMar 15, 2024

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Bridging the Distinction Gap: How Employee Experience Shapes Customer Loyalty

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Scott McKain

The pervasive challenge that threatens you and your business…

In business and leadership, the pursuit of distinction and the delivery of the Ultimate Customer Experience® are paramount. Yet, a…

3 min readFeb 24, 2024

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The pervasive challenge that threatens you and your business…

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Scott McKain

Navigating the Holiday Season Through the Ultimate Customer Experience®

As we approach the end of the year, many organizations face unique challenges and opportunities in delivering an Ultimate Customer…

3 min readDec 13, 2023

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Navigating the Holiday Season Through the Ultimate Customer Experience®

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Scott McKain

Bridging the Gap Between Thought Leadership and Expertise

My friend, Ron Tite, recently shared an article that triggered real contemplation from me about the role of those of us who write business…

5 min readNov 18, 2023

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Bridging the Gap Between Thought Leadership and Expertise

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Scott McKain

Building Trust: A Foundation of Creating Distinction

Last week, I had the privilege of both attending and addressing the Trusted Leader Summit, sponsored by Trust Edge, the incredible training…

3 min readNov 14, 2023

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Building Trust: A Foundation of Creating Distinction

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Scott McKain

Creating Distinction in a Crowded Marketplace: A Lesson from High Point University

In the current hypercompetitive business landscape, achieving distinction — standing out from the crowd — is no longer an option; it’s a…

4 min readJul 30, 2023

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Creating Distinction in a Crowded Marketplace: A Lesson from High Point University

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Scott McKain

The Generation Gap in Delivering an Ultimate Customer Experience®

We live in a fast-paced digital era. This means businesses are constantly evolving to meet the ever-changing needs and expectations of…

3 min readJun 4, 2023

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The Generation Gap in Delivering an Ultimate Customer Experience®

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Scott McKain

Don’t Expect Me to Educate Your Sales Team: A Plea to Prospective Sellers on Social Media

“I’d love to share this crazy conversion strategy that has helped us close over 73% of the offers we make to prospects,” started the…

5 min readMay 29, 2023

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Don’t Expect Me to Educate Your Sales Team: A Plea to Prospective Sellers on Social Media

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Scott McKain

Scott McKain

Author of “Year’s Ten Best Business” books, “Create Distinction” and “ICONIC.” Member of Sales & Marketing Hall of Fame and Professional Speakers Hall of Fame.

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