We live in a fast-paced digital era. This means businesses are constantly evolving to meet the ever-changing needs and expectations of customers. However, there is a noticeable disconnect between different generations when it comes to delivering an Ultimate Customer Experience®. The gap between more traditional approaches and a tech-savvy mindset…

“I’d love to share this crazy conversion strategy that has helped us close over 73% of the offers we make to prospects,” started the message on LinkedIn. Count me skeptical. Especially when a later message asked, “So, what is the focal point of your business at the moment?” As a…

Any and every business will have problems. The damage can range from what Southwest Airlines experienced recently, with 43% of the airline’s schedule delayed by midday, to a solopreneur uncertain of how to run a credit card. …

It’s Monday, the beginning of a new work week — and I started wondering, what can be accomplished in a week? If you graduate from college at 22 and work until you’re 65, it means your career will span a total of 2236 weeks. If you’re anywhere along that pathway…

The Ultimate Customer Experience® is a unique approach to delivering precisely what your customers really want in a manner that ensures both: 1: the retention of the customer’s business 2: they will refer you to their friends and colleagues Suppose a company is not delivering the Ultimate Customer Experience® to…

A few months ago, I had a shocking realization. I was no longer motivated about a particular aspect of my business — one that I had been for a long time. It made me wonder — is it even possible to stay motivated at a high level over an extended period? The answer, it turns out, is both yes and no. Yes, you can maintain motivation for a long time if you have a clear purpose and understanding of your values.

In today’s market, customers have more choices than ever before, and they’re not afraid to switch brands if they’re not happy. As every business strives to stand out from the competition, an increasing number are now turning to the customer experience as their critical differentiator. That’s why businesses that focus…

With all the recent fervor over the confrontation between Will Smith and Chris Rock at the Oscars® over a comment made about Jada Pinkett Smith, there’s one character I have yet to see explored in the aftermath: G.I. Jane. Several years ago, when I was building my business as a speaker, author, and consultant, I had the most remarkable “side hustle” one could imagine. I was a movie reviewer, syndicated to about 80 television newscasts in the U.S., Canada, and Australia. Each week, I’d offer my opinion on the…

Supply chain problems, the Great Resignation, increased competition, inflation, and challenges related to the pandemic. Add to this the difficulties inherent in standing out from your competition and you’ll see leaders face a tsunami of issues detrimental to obtaining and retaining customers. To stay ahead, you must focus on distinction. …