Last week, I had the privilege of both attending and addressing the Trusted Leader Summit, sponsored by Trust Edge, the incredible training and content organization led by my friend, renowned trust expert David Horsager. In my decades of experience as a professional speaker and author specializing in organizational distinction and…

In the current hypercompetitive business landscape, achieving distinction — standing out from the crowd — is no longer an option; it’s a necessity. …

We live in a fast-paced digital era. This means businesses are constantly evolving to meet the ever-changing needs and expectations of customers. However, there is a noticeable disconnect between different generations when it comes to delivering an Ultimate Customer Experience®. The gap between more traditional approaches and a tech-savvy mindset…

“I’d love to share this crazy conversion strategy that has helped us close over 73% of the offers we make to prospects,” started the message on LinkedIn. Count me skeptical. Especially when a later message asked, “So, what is the focal point of your business at the moment?” As a…

Any and every business will have problems. The damage can range from what Southwest Airlines experienced recently, with 43% of the airline’s schedule delayed by midday, to a solopreneur uncertain of how to run a credit card. …

It’s Monday, the beginning of a new work week — and I started wondering, what can be accomplished in a week? If you graduate from college at 22 and work until you’re 65, it means your career will span a total of 2236 weeks. If you’re anywhere along that pathway…

The Ultimate Customer Experience® is a unique approach to delivering precisely what your customers really want in a manner that ensures both: 1: the retention of the customer’s business 2: they will refer you to their friends and colleagues Suppose a company is not delivering the Ultimate Customer Experience® to…

A few months ago, I had a shocking realization. I was no longer motivated about a particular aspect of my business — one that I had been for a long time. It made me wonder — is it even possible to stay motivated at a high level over an extended period? The answer, it turns out, is both yes and no. Yes, you can maintain motivation for a long time if you have a clear purpose and understanding of your values.

In today’s market, customers have more choices than ever before, and they’re not afraid to switch brands if they’re not happy. As every business strives to stand out from the competition, an increasing number are now turning to the customer experience as their critical differentiator. That’s why businesses that focus…