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Distinction and the Ultimate Customer Experience®: Why It Matters and the Four Keys to Delivery
Supply chain problems, the Great Resignation, increased competition, inflation, and challenges related to the pandemic. Add to this the difficulties inherent in standing out from your competition and you’ll see leaders face a tsunami of issues detrimental to obtaining and retaining customers.
To stay ahead, you must focus on distinction.
What is distinction? It’s the ability to not only stand out from your competition — it’s also what will enable you to develop a deeper understanding of how to delight your customers.
The Ultimate Customer Experience® is not only about “customer satisfaction,” it’s also about going beyond basic customer expectations. It’s congruently performing up to the promises from your marketing.
It starts with an organization’s leadership understanding the concept of distinction and its Four Cornerstones: Clarity, Creativity, Communication, and a Customer Experience Focus.
