Don’t Expect Me to Educate Your Sales Team: A Plea to Prospective Sellers on Social Media

Scott McKain
5 min readMay 29, 2023

“I’d love to share this crazy conversion strategy that has helped us close over 73% of the offers we make to prospects,” started the message on LinkedIn. Count me skeptical. Especially when a later message asked, “So, what is the focal point of your business at the moment?”

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Scott McKain

Author of “Year’s Ten Best Business” books, “Create Distinction” and “ICONIC.” Member of Sales & Marketing Hall of Fame and Professional Speakers Hall of Fame.