How to Create Distinction: Innovative Strategies for a Competitive Edge

In today’s world, it isn’t enough to simply be different. If you’re not innovative in a manner that has importance for your customers, you won’t stand out from the crowd.

Innovative strategies will help you gain advantages over your competition by leveraging uniqueness and creativity.

The first step is to identify your goals and objectives. It’s important that you know what you want to achieve, as innovation will amplify those results.

The second action is identifying opportunities for differentiation from competitors. In today’s market, where everyone has their own take on how to deliver for customers, developing an approach that is unique from your competition provides you with an advantage in the marketplace.

Once you’ve identified your goals and the opportunities for differentiation, it’s time to develop your plan.

One way is to tap into creative approaches from other industries. As yourself, “Why and how do they do it that way?” There are examples from all around the world — easily discovered with some basic research on the Internet — that share a common interest in being a distinctive force in the marketplace. By tapping into these different perspectives, leaders can broaden their thinking about how they can provide…