Is it possible to stay motivated 100% of the time?

Scott McKain
3 min readSep 12, 2022

A few months ago, I had a shocking realization.

I was no longer motivated about a particular aspect of my business — one that I had been for a long time.

It made me wonder — is it even possible to stay motivated at a high level over an extended period?

The answer, it turns out, is both yes and no.

  • Yes, you can maintain motivation for a long time if you have a clear purpose and understanding of your values.
  • But no, you cannot be highly motivated 100% of the time.

At some point, motivation will always ebb and flow.

What does that mean for you? It means that burnout is real, and you need to prepare for it.

It also means that you need to understand your values so you can consistently return to what really matters when motivation starts to wane.

Here are three steps to help you stay motivated:

  1. Know your personal “why.” When times are tough, and motivation is low, it helps to remember your overarching purpose or goal. Always remember…

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Scott McKain

Author of “Year’s Ten Best Business” books, “Create Distinction” and “ICONIC.” Member of Sales & Marketing Hall of Fame and Professional Speakers Hall of Fame.