The “Distinction Difference”: Why more businesses are choosing to focus on an “Ultimate Customer Experience®”

Scott McKain
3 min readJun 1, 2022

In today’s market, customers have more choices than ever before, and they’re not afraid to switch brands if they’re not happy. As every business strives to stand out from the competition, an increasing number are now turning to the customer experience as their critical differentiator.

That’s why businesses that focus on delivering an “Ultimate Customer Experience®” are gaining a competitive edge.

· By definition, an Ultimate Customer Experience is one so positive and memorable that it assures customer loyalty and ongoing referrals.

It’s no secret that providing an exceptional customer experience can be a challenge — but the rewards are well worth the effort.

Businesses that deliver an Ultimate Customer Experience enjoy:

increased customer loyalty

higher customer lifetime value

and more robust word-of-mouth marketing.

Here are three steps to initiate the Ultimate Customer Experience® (UCX):

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Scott McKain

Author of “Year’s Ten Best Business” books, “Create Distinction” and “ICONIC.” Member of Sales & Marketing Hall of Fame and Professional Speakers Hall of Fame.