Companies that Create Distinction by Delivering the Ultimate Customer Experience®

What is the purpose of delivering the Ultimate Customer Experience®?

For many, the primary goal is to become distinctive from the competition.

There have been numerous companies that have built themselves up by filling the niche of delivering excellent customer service. Ritz Carlton, for example, famously authorizes every staff member to spend up to $2,000 per day to give each guest an exceptional experience. And Ritz Carlton stands apart even in the world of luxury hotel chains as delivering truly exemplary customer service.

However, outpacing the competition in offering the Ultimate Customer Experience® is not limited to major hotel chains — or even big business. Plenty of smaller and supposedly “less glamorous” companies employ customer experience techniques that set them apart from the pack.

Using the Customer Experience to Conquer the Marketplace

Unless you’ve been traveling by train in France, you likely haven’t heard of the company Captain Train. Prior to its purchase for $187 million by Trainline Europe, it was a small travel website used to buy cheap French train tickets. What’s more, the market for selling cheap train tickets in France was already dominated by…